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Integrated Commercial Strategy and Contact Center

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发表于 2022-9-10 13:02:04 | 显示全部楼层 |阅读模式
And at the same time, generate a system of leads that lead to the acquisition of new customers or the return of a customer who has already purchased the company's sales circuit. Obtaining a profiled lead means acquiring a contact request or personalized information for a product or service that is more easily transformed into a contract than a cold call . The advantage of a profiled lead is that the salesperson has more trouble less chance of closing the contract. But it is necessary to work upstream to build the right sales path (the marketing funnel ) to capture the interested leads. Integrated-Commercial-Strategy-Sales-To-Sales Path An example of a sales path in an Integrated Commercial StrategyWhat is meant by a sales path? It means building those communication tools suitable for conveying the commercial or marketing message through the web channel most used or frequented by the customer. Web Marketing offers many operational tools (to which specific marketing strategies are combined) for the acquisition and generation of new commercial leads.

The 6 most important, to be used for a correct Integrated Commercial Strategy are:SEO & SEM SOCIAL ADV & Social Selling SMS Marketing Email Marketing Native advertising Brand & Content Strategy All these services in turn have different methods of use. As well as industry experts who continuously analyze data a The Contact Center, on the other hand, is a fundamental tool for a company country email list that wants to grow or maintain a certain market competitiveness in 2020. The real advantage of the contact center is the possibility of being able to communicate in a short time with many people. The activities that can be implemented thanks to an efficient Contact Center are many. From the "cold call" for making an appointment or sale, to the profiling of a lead through a survey. From the sale following the generation of a lead acquired with web marketing, up to the management of customer requests. The increase in the average turnover of a customer, cross-selling and up-selling actions on customers who have already purchased (to remind them that we exist and we have promotions for them), the management of a communication via chat.

These are all activities that a Contact Center such as Go To Sales makes available to companies. Managing a Contact Center is not easy at all. It involves a series of complex operations such as, the construction and maintenance of a commercial database , the implementation and coordination of a switchboard , the distribution of personnel . Not to forget the telephone communication . An extremely delicate and constantly evolving area, especially on the aspects of the sales language and - even more so - on the laws and regulations related to it. For this reason it is always better not to improvise and to turn to experts capable of identifying the most correct teleselling communication for their customers. The main services performed by a contact center can be summarized as: Lead retraining or market surveys Outbound call center, telemarketing and teleselling activities Inbound call center activities (direct sales, customer care, etc.) Personalized management of contacts via chat, email, messaging, etc. Pre-sales surveys, and lead management. All these services open to a very complex and not at all trivial world and to explain this world we refer to the other articles.


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发表于 2022-9-19 18:56:18 | 显示全部楼层

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